Improving the Shopping Experience at Target Essay

Improving the Shopping Experience at Target - Essay Example This paper will look at the overall shopping experience of customers at Target Corporation and suggest specific steps on how these experiences can be enhanced. In order to do this, this paper would want first to identify the distribution channels that Target uses. The following paragraph aims to acquaint readers with the different "places" used by Target to market its products. Place is one of the four essential components of a marketing mix. Place generally refers to the distribution channel of business organizations. It is irrefutable that "place" had evolved over time due to different external factors in the business environment. From small shops, retailers now sell products through malls, hypermarkets, supermarkets, and department store. The popularity and the commercialization of the internet marked the proliferation of dotcoms. Online presence now allows retailers to sell and market products to customers with a mouse click. Thus, in considering the overall shopping experience of a customer in Target, both of these channels should be considered. Target traces its root in 1902 when Michael Dayton opened a retail store called Godfellows in Downtown Minneapolis. From its humble beginning, the company is now the sixth largest retailer in the United States, lagging behind major players Wal-Mart, The Home Depot, Kroggers Sears Holding Corporation, and Costco. The company is also recognized as 27th on the list of Fortune 500 (Target Corporation 1). Target is typically viewed by customers as "having everything under one roof" as their products ranges from household goods, cosmetics, electronics, garments, books, grocery items. In order to enhance buying experience, Target retail shops usually brings together video rental store, pharmacy, portrait studio, one-hour processing lab, optical store, tire and oil change shop, and fast food outlets like Starbucks Coffee, Pizza Hut and Taco Bell. Unlike its competitors, the company recognizes itself not just a discount store but a discount department store by its more upscale store format and younger target market (Target Corporation 5). 3. Areas of Improvement Generally, customers who report excellent shopping experience at Target greatly appreciates the value brought about by lower prices, wide selection, and the convenience of finding everything under one roof. In terms of online shopping, Target is often complimented because of its website which is user-friendly and very easy to navigate. It should also be noted that Target delivers ordered products promptly, often sooner than its customer expects. However, as with other business organizations the shopping experience both on the Target's physical distribution channel and cybershop. 3.1 Customer Service One of the most common complaints of customers when shopping on Target's discount department stores and online stores is poor customer service. Customers report that the company's employees are less approachable, unaccommodating, and are sometimes rude. Others complain about the lack of employees to assist them in their purchases. In online stores, customers criticize the lack of knowledge of some of the customer representatives. This poor customer s

International Arbitration in International Investments A study of the Essay

International Arbitration in International Investments A study of the effectiveness of The International Investments Arbitratio - Essay Example The aim of this dissertation is to study the current arbitration laws in the Kingdom and examine the extent of the effectiveness of investment arbitration. The new 2012 arbitration laws can be said to be a welcome change in the arbitration scenario in Saudi Arabia, as it tries to rectify the drawbacks of the old law. The new law traces many of its provisions to the model law, and therefore has concepts that have an international outlook. One major change in the new law is where the role of the court has been changed from a supervisory body to that of an advisory body. This marked change means that the arbitral bodies have extra powers in the enforcement of arbitral awards. The new 2012 law therefore has provisions that can calm the fears of foreign investors and bring about the effectiveness of arbitral awards in Saudi Arabia. Abstract Since the ARAMCO case, doubts have arisen about the effectiveness of international investment arbitration in Saudi Arabia. This dissertation will stud y and analyse the extent of the effectiveness of investment arbitration in the Kingdom. In the first chapter, the nature and scope of international investment arbitration will be discussed. ... The study of this approach includes analysing the ARAMCO case and the impact it has had. Also, the chapter discusses the basic principles of arbitration included in the SAL and the extent of its contribution to the effectiveness of arbitration. Chapter Four includes an analysis of the role of Saudi courts in the effectiveness of investment arbitration at the start of the arbitration process until arbitration award is rendered. The final chapter focuses on the obstacles of the recognition and enforcement of the arbitration award and analyses the defences, whether formal or substantive, that may lead to the nullity of the arbitral award according to the SAL. The last part of the chapter addresses the analysis of the conditions required for implementation of the arbitration award. Introductionntroduction Arbitration can be termed as â€Å"a private method of dispute resolution chosen by the parties themselves as an effective way of putting an end to disputes between them, without recou rse to the court of law†.1 For international investments, investors consider international arbitration to be the only vital mechanism to resolve disputes arising within the limits of the host state.2 It is an attempt to achieve some kind of balance between two parties whose legal statuses differ by one party being of Private International Law and the other of Public International Law. 3 Furthermore, it is also a way to not apply the authority of regulations and the local judiciary4, which increases in particular cases where these regulations are either unclear or investors are unaware of them. This happens to be true in the Kingdom of Saudi Arabia (KSA)5, where Islamic Shari’a (Shari’a)6 law dominates and controls the